Content Management: Improving Productivity And Reducing Risks By Managing Content As An Asset

The result of 6 months of intensive research, interviews with dozens of industry leaders, regulators, educators and practitioners, and many hours of writing and analysis, “Content Management: Improving Productivity And Reducing Risks By Managing Content As An Asset,” is jam-packed full of useful information, references, and advice designed to help readers make the case for content management. It is aimed at educating managers, CEOs, CIOs, and CFOs why they should consider content management as a strategy and start thinking of content as an asset, worthy of being managed.

The authors, Scott Abel, Lisa Woods and Kay Ethier, make the case for adopting best practices, principles, and processes, and demonstrate through real-world examples how implementing content management can help organizations of all sizes avoid embarrassing, expensive, and preventable content management dilemmas.

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