MarthaStewart.com: Making The Case For Customer-Centric Content Management

From the August 2006 issue of The Rockley Bulletin: “While ‘putting the customer first’ is a common marketing mantra, until recently few organizations had adopted a truly customer-centric approach to communicating with their customers. But today’s Web savvy shoppers are changing all that—they’re rewarding companies that recognize them as individuals and that deliver information of value to them. Find out how MarthaStewart.com could become a big customer-centric content management success story.” Rockley describes the “three levels of customer-centric content management” and how they relate to the MarthaStewart.com website. Read the article.

Rockley promises both a followup article in the next issue and a special report on Customer-Centric Content Management in the upcoming issue of The Rockley Report. Get a free subscription to both publications and receive article announcements via email.

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