Contextual Advertising: The New York Times and Cocaine

From our friends at Web Pro News comes this jewel—an example of how contextual advertising can go awry.

To quote: “And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done. The ad is covered in a thick layer of irony, informing its target market that the Times is the “ultimate guide to global travel,” advising on: Where to Stay; Where to Eat; What to Do; When to Go.”

If contextual advertising is of interest to you, consider reading Jennifer Slegg’s blog, ”Making Sense of Contextual Advertising.

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