Do You See What I See? Exploring Cross-Cultural Variation in Looking Behavior

Take a good look at the picture below. What do you see? After you’ve determined what you see in the photo, visit Do You See What I See? Exploring Cross-Cultural Variation in Looking Behavior (February 2007 User Interface Design Newsletter, Human Factors International). Record your thoughts about the photo and then read the accompanying article. You may be surprised to learn that what you see in the photo is likely to be significantly different from others, depending on where you live and your cultural background. Food for thought for anyone who designs content, experiences, web sites, etc. for a global audience.

What do you see? Do you see what I see?

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