The Content Wrangler needed an extreme makeover—badly—and for quite a while. Information designer Kevin Shoesmith (Venn Communications) tackled the challenge by stripping away much of the out-of-the-box blog design that had been part of the site since our first post back in 2003. He separated the content into discreet units so we could practice the “write it once, use it often” mantra we preach to others. He also took full advantage of web 2.0 technologies, including AJAX, RSS feeds, and tagging functionalities to help you get more value from your visit. And, to help you understand how these new technologies work, we’ll be documenting how we make the site work in our new Lab. We hope you enjoy the new architecture and find locating information of use to you much easier. Take a look around, then, let us know what you think.
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
November 13, 2006
January 30, 2008
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