In this exclusive interview with Charles Cooper (Vice President of The Rockley Group), Scott Abel (The Content Wrangler) discusses the difference between design and style, and asks Cooper to help us understand why so much of the content we create is not really useful to end users.
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
December 2, 2008