Apple Marketing Genius: iPhone Fastest Rising Search Term On The Net

December 18, 2007 Blog No Comments

If advertising campaign success can be measured by the popularity of a product name being used as a search term, then the folks doing the marketing for Apple are big winners. According to Google’s 2007 Year-End Zeitgeist, iPhone is the fastest rising search term—not just in the US—but in the world. But it’s not just good news for Apple, some US politicians also have something to squawk about.

Google’s fastest rising search terms (global) for 2007:

iPhone
Badoo
Facebook
Dailymotion
Webkinz
YouTube
Ebuddy
Second Life
Hi5
Club Penguin

In the US only breakdown, the results are similar, yet with a few marked differences:

Google’s fastest rising search terms (US) for 2007:

iPhone
Webkinz
TMZ
Transformers
YouTube
Club Penguin
MySpace
Heroes
Facebook
Anna Nicole Smith

But, achieving a top spot on the 2007 Zeitgeist doesn’t always last for long. Google also ranks to the fastest falling search terms, some of which were fast risers the year prior.

Google’s fastest falling search terms (global) for 2007:

World Cup*
Mozart
Fifa
Rebelde*
Kazaa
Xanga
Webdetente
Sudoku
Shakira
mp3

*featured in the 2006 fastest-rising list

As far as politics goes, the underdog Republican in the US Presidential Campaign, Ron Paul, was the most searched-for candidate. The top ten break down:

Ron Paul
Fred Thompson
Hillary Clinton
Barack Obama
John Edwards
Mitt Romney
John McCain
Joe Biden
Bill Richardson
Rudy Giuliani

According to Google, the 2007 Year-End Zeitgeist identifies the search terms used most often in the billions of searches performed annually by Google users. The list also includes information about searches related to showbiz, video games, music services, ringtones, and recipes.

There are many questions Google cannot easily answer and yet web searchers still ask them. The top questions submitted to Google search include:

Who is…

Who is god
Who is who
Who is lookup
Who is jesus
Who is it
Who is buckethead
Who is calling
Who is keppler
Who is this
Who is satan

What is…

What is love
What is autism
What is rss
What is lupus
What is sap
What is bluetooth
What is emo
What is java
What is hpv
What is gout

How to…

How to kiss
How to draw
How to knit
How to hack
How to dance
How to crochet
How to meditate
How to flirt
How to levitate
How to skateboard

Google Tops The List

Earlier this year, Google was identified as the most visited website on the Internet. The popular search giant earned top billing by attracting 528 million unique visitors to its website during one 30 day period, knocking Microsoft down from the top spot.