By Richard Sikes, special to The Content Wrangler; Reprinted with permission, MultiLingual magazine, Copyright March 2006, issue #78 If two localization professionals begin to chat about the special problems that their work entails, a fair amount of energy is developed. Get five or six on the phone in a conference call, and the energy abounds. Multiply that by six or seven in a round table setting, and a synergistic “wow factor” really sets in. Professionals responsible for localization work in the pharmaceutical and medical-device industries deal with a special set of problems that those in the “classical” localization industry do not. When they have an occasional chance to meet under the auspices of the Localization World conference in a round table setting just for them, they discover through that forum that they and their peers share many top-of-mind concerns. Such sharing is unique and contrasts starkly with other industries. The Medical Localization Round Table is the only forum for pharmaceutical and device companies to discuss translation and localization issues. Medical localization shares many attributes with other realms of the industry such as software localization, and there are many areas of overlap, such as medical imaging software, for example. But there are also profound differences. A poor or inaccurate translation may generate a smirk factor when it occurs in the context of a consumer software program. It may be annoying...Read More
Month: March 2008
In Building an XML viewer on AIR with Flex, Karl Matthews of Adobe demonstrates how easy it is to develop an XML document viewer in Adobe Flex, and then use Adobe AIR to package and deliver the application. A sample, using product information for a line of sunglasses, is used to show users how to develop an XML Viewer sample application. Although the focus in this article is to deliver a standalone application, the same Flex code can be reused to deliver a hosted Rich Internet Application (RIA) via a...Read More
According to Reuters, Google is offering a new website publishing tool for office workers to set up and run their team collaboration sites.” Dubbed Google Sites, the new service aims to snatch up some of the Microsoft SharePoint market. There’s one big difference between the two products, says Google. Google Sites “makes creating a team site as easy as editing a document”. So easy, they say, “Anyone can do it.” That’s certainly not a claim SharePoint can...Read More
In I Need a Virtual Break. No, Really., Mark Bittman of The New York Times writes about his need for an escape from digital overload: “My name is Mark, and I’m a techno-addict…I decided to do something about it. Thus began my “secular Sabbath” — a term I found floating around on blogs — a day a week where I would be free of screens, bells and beeps. An old-fashioned day not only of rest but of...Read More
By John Yunker, Byte Level Research For the past five years, I’ve conducted annual reviews of approximately 200 global websites. The process involves noting the languages used by each site, as well as global navigation strategies and local content. The Web Globalization Report Card is the result of this work and this article presents a few key findings from the 2008 Report Card, which was recently published. What Makes a Great Global Site? While there are always a few exceptions to the rule, in general I have found that the most successful global websites share the following four attributes: Global Reach: First, the content has to be in the user’s native language. Any company serious about leading in markets around the world has to support a great many languages. Global Navigation: Next, the localized content has to be easy to find. If Web users who don’t speak English arrive at your .com website, how easily will they find their way to their local websites? Localization: Global Consistency: The website design and branding should be globally consistent. This benefits users who travel between the .com site and the country site. It also benefits website managers, who often support 20 or more country sites at a time. These four attributes, evenly weighted, formed the basis for the Report Card evaluations. To make it into the top 20, a company had to...Read More
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