Seven Tips for Living with Technology

April 28, 2008 Blog No Comments

By Richard Hamilton, special to The Content Wrangler (reprinted with permission) “If the only tool you have is a hammer, you tend to see every problem as a nail.”—Abraham Maslow (1908 – 1970) When most people purchase a new car, the experience goes something like this. They start out with high expectations; they want a convertible SUV that will carry a family of six, look and drive like a Ferrari, cost less than a Yugo, and get 50 miles to the gallon. The initial search and test drives deliver the …

What’s Your DITA Quotient?

April 21, 2008 Blog No Comments

DITA Users has announced a new online tool designed to help organizations determine the value of adopting the Darwin Information Typing Architecture. Complete the 10-question profiler and learn what value DITA may have for your organization.

Enabling Information Sharing Integrity

April 21, 2008 Blog No Comments

By Jake Sorofman, JustSystems In industries where data constantly changes, working with out-of-date information can carry a very high price. Yet financial services, manufacturing, life sciences, and other companies risk paying that price every time they use static documents as the basis for delivering and collaborating around information that is subject to constant change. The data in these static documents becomes stale as soon as the documents are published, giving recipients a snapshot in time rather than a current view of business. Most companies accept the rapid obsolescence of their …

Mobile Advertising To Reach $1.3 Billion in 2008

April 21, 2008 Blog No Comments

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010,

YouTube Rolls Out New Policy Changes

April 20, 2008 Blog No Comments

According to a report in WebProNews, the video sharing site YouTube says it will no longer treat users “who upload three videos that violate the Community Guidelines over the span of a year the same as someone who uploads those same videos over the course of a week.” YouTube says its new policy will lift penalties against users who violated its terms of use after six months and that violators “have been given a clean slate.” The new rules do not apply to copyright violations, which do not expire.

[Profile] Bob Glushko Educates Future Knowledge Workers About Document Engineering

April 18, 2008 Blog No Comments

When most people set retirement as a goal, they cite reasons such as having more time to play golf or commandeer the TV remote control. When Bob Glushko talks about retirement, it’s about teaching only one semester so his schedule has enough flexibility to do other work—in law school clinics, in public interest law, on the board of OASIS, and in the Robert J. Glushko and Pamela Samuelson Foundation, which sponsors the annual David E. Rumelhart Prize, essentially the equivalent of a Nobel prize for cognitive sciences. Oh, and maybe …

Marketers Use Email Newsletters Most Often To Market Content

April 16, 2008 Blog No Comments

A study of 150 business-to-business marketing professionals reveals that marketers are spending considerable time, effort and money to market the content they produce. And, they’re allocating almost 30% of their marketing budgets toward the creation and execution of customized content.The study, conducted by Junta42 and BtoB Magazine, highlights marketers reliance on email newsletters (68.7%), white papers (50%), and case studies (47.5) to market their content far more often than blogs (28%), social networks (14%), and podcasts (12%). Webinars (30.7%) continue to be a prime vehicle used by nearly one-third of …

Exploring Mobile Text Marketing: An Interview with Adam Small, TEXTBYREQUEST

April 16, 2008 Blog No Comments

In this exclusive interview with Adam Small, CEO of TEXTBYREQUEST, we explore the world of mobile marketing, discuss the potential of text message delivery, and learn why one company set its sights on the mobile text marketing market.

Mobile Marketing: An Interview With Adam Small, TEXTBYREQUEST

April 16, 2008 Blog No Comments

TCW: Adam, thanks for agreeing to talk to us about mobile marketing. First, tell our readers a little about yourself and the company you work for. AS: I have been involved in information technology for about 12 years. The last eight I have served as the CIO for an electronics repair company that repairs about 100,000 cell phones a month. That work led my wife and I to create TEXTBYREQUEST, a mobile marketing company that enables our customers to integrate text messaging into their marketing efforts. TCW: What caused the …

Automated Intelligent Document Classification, Data Extraction and Search Tools for Legal Pros

April 15, 2008 Blog No Comments

[Note: Although this article is a bit heavy on the marketing hype, we’ve included it here for your review. Automated document classification is an important concept for those who work on large scale enterprise content management initiatives to understand. Additionally, the methods used to translate hand-written content (like medical records and all types of forms) into machine-readable content are critically important techniques that all content professionals should be aware of. The focus of this article is the legal industry, but the technologies discussed are applicable in virtually any content-heavy industry.—The ...