Home » Blog » Currently Reading:

Marketers Use Email Newsletters Most Often To Market Content

April 16, 2008 Blog No Comments

A study of 150 business-to-business marketing professionals reveals that marketers are spending considerable time, effort and money to market the content they produce. And, they’re allocating almost 30% of their marketing budgets toward the creation and execution of customized content.The study, conducted by Junta42 and BtoB Magazine, highlights marketers reliance on email newsletters (68.7%), white papers (50%), and case studies (47.5) to market their content far more often than blogs (28%), social networks (14%), and podcasts (12%). Webinars (30.7%) continue to be a prime vehicle used by nearly one-third of business marketing pros.

Here are some key findings from the study:

  • Business marketers are allocating almost 30% (29.42% to be exact) of their marketing budgets toward the creation and execution of customized content.
  • Even in a depressed economy, 42% of marketers increased their content marketing budget in 2008, with only 12% decreasing budget.  The rest held budget.
  • Seven out of 10 business marketers produce an eNewsletter for their customer base. Half the marketers produce white paper or case studies as part of their marketing mix.
  • 28% produce a blog for customers.

See the survey results.

Similar Posts:

Print Friendly
Tags:,

Comment on this Article:

Subscribe to the Newsletter

Get The Content Wrangler Newsletter delivered straight to your home or work Inbox. It's full of content goodness.

Sponsors

Scriptorium
Content Rules
Dozuki
iFixit.com
oManual
Fractal Enterprise
LavaCon
Adobe FrameMaker
Gnostyx
STC
WordPress Consulting
MindTouch Techcomm
MindTouch 2
Grammar Girl
Acrolinx 1
SDL Live Content
JFM Concepts VDP Web
Smart TV San Francisco
Oxygen
MindTouch 1
Southern Polytechnic
Earley Associates Workshops
Content Rules 2
Text Wrangler
TC World Magazine

Recent Comments

  • DataComm Plus: Communication is challenge within itself. I believe that mos...
  • Barbara Saunders: I think the problem of writers who "think they are artists" ...
  • Mark Baker: @Marcia -- What is conventional wisdom for except to questio...
  • Mark Baker: @Joe -- Many of the things you might want to link on already...
  • Marcia Riefer Johnston: P.P.S. I love your title so much, in fact, that I've just a...

Readers

Subscribe by or


Archives