Marketers Use Email Newsletters Most Often To Market Content
A study of 150 business-to-business marketing professionals reveals that marketers are spending considerable time, effort and money to market the content they produce. And, they’re allocating almost 30% of their marketing budgets toward the creation and execution of customized content.The study, conducted by Junta42 and BtoB Magazine, highlights marketers reliance on email newsletters (68.7%), white papers (50%), and case studies (47.5) to market their content far more often than blogs (28%), social networks (14%), and podcasts (12%). Webinars (30.7%) continue to be a prime vehicle used by nearly one-third of business marketing pros.
Here are some key findings from the study:
- Business marketers are allocating almost 30% (29.42% to be exact) of their marketing budgets toward the creation and execution of customized content.
- Even in a depressed economy, 42% of marketers increased their content marketing budget in 2008, with only 12% decreasing budget. The rest held budget.
- Seven out of 10 business marketers produce an eNewsletter for their customer base. Half the marketers produce white paper or case studies as part of their marketing mix.
- 28% produce a blog for customers.
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