Content Marketing Matchmaker: Joe Pulizzi on Junta42

Joe Pulizzi, founder of Junta42 Match, recently spoke at our Web Content 2008 conference on why online content marketing is the future of marketing (check out his presentation here).  I caught up with Joe to ask him a few questions about his free online service for marketers, Junta42 Match. TCW – Junta42 Match is a service that matches marketing professionals with content providers, sort of like eHarmony for content. Where’s the need? JP – As you know, businesses need content, or valuable, relevant and compelling information targeted to customers and Read the full article…

XBRL in Plain English: Understanding An Important Business Content Standard

The eXtensible Business Reporting Language (XBRL) is a language for the electronic communication of business and financial data which is revolutionizing business reporting around the world. It provides major benefits in the preparation, analysis and communication of business information. It offers cost savings, greater efficiency and improved accuracy and reliability to all those involved in supplying or using financial data. It is one of a family of “XML” languages which is becoming a standard means of communicating information between businesses and on the internet. XBRL is being developed by an Read the full article…

Content Marketing Brilliance: Find Your Perfect Content Partner With Junta42 Match

Closed-Loop Publishing Brings the Wisdom of Crowds to Dynamic Documents

By Jake Sorofman, Vice President, Marketing and Business Development, North America and EMEA, JustSystems The emergence of Web 2.0 has created the expectation for community contribution and user-generated content. This has the potential to turn the traditional publishing model on its ear. Historically, publishing was a one-way street — information was pushed from one to many, with no “closed loop” mechanism to make it a two-way exchange. But the reality is that the individuals who are consuming and working with information out on the edges of the enterprise are the Read the full article…

Index Cards To Time Machines: The Web Time Forgot

“Historians typically trace the origins of the World Wide Web through a lineage of Anglo-American inventors like Vannevar Bush, Doug Engelbart and Ted Nelson. But more than half a century before Tim Berners-Lee released the first Web browser in 1991, Otlet (pronounced ot-LAY) described a networked world where ‘anyone in his armchair would be able to contemplate the whole of creation.’ Although Otlet’s proto-Web relied on a patchwork of analog technologies like index cards and telegraph machines, it nonetheless anticipated the hyperlinked structure of today’s Web…” (Source: Alex Wright, The Read the full article…

Paradigm Shifts are Never Pretty: Advice on Making the Move to XML Authoring

By Sarah O’Keefe, Scriptorium Publishing Services, Inc. Most people are risk-averse, and profound changes such as the move to structured authoring require new skills and workflows. To ensure a successful transition, XML implementers need to assess their team members, identify allies, and build their implementation strategy around the staff members who embrace change. The term paradigm shift originally comes from Thomas Kuhn’s book, The Structure of Scientific Revolutions. Kuhn defined a paradigm shift as a new idea that required a change in basic assumptions. Because of this, paradigm shifts are Read the full article…

iPhone 3G: Half the Price, Size

Apple announced the next iteration of the most advanced mobile device on the planet, the iPhone 3G. It’s no doubt going to give mobile telephone and portable digital assistant makers a run for their money. It’s superior in so many ways, it’s ridiculous to compare it to other products. As Wired magazine recently wrote: “Software is arguably the most important part of the iPhone. Ever since its launch last year, seemingly every cellphone maker has released a touchscreen phone. None of them comes close in ease of use, because none Read the full article…

DITA: Opportunities To Help Shape The Standard, Promote DITA Adoption, Develop Real-World Solutions

Want to get involved in the formation of one of the most important XML standards impacting content professionals? You can. And, you should. The folks at OASIS—the Organization for the Advancement of Structured Information Standards—have made it easy for just about anyone to participate. Opportunity 1 – The DITA Maturity Model Community and Wiki—Share constructive criticism, make suggestions for improvement, and provide use case scenarios that can help enhance the model. Post comments between 1 June – 31 August 2008 to be automatically entered to win an 8GB Apple iPod Read the full article…

Business Case for Standards-based Design

The not-so-funny joke goes, “The nice thing about standards is there are so many to choose from.” Yet, there are a number of issues you should be concerned with if your company’s website is not adhering to web standards. Not adhering to standards might simply signal your site as a bad netizen. Or you could find yourself on the wrong side of the law. Read the article from Duo Consulting’s In the Loop newsletter.

The Sometimes Humorous Side of Social Networking: Facebook / eHarmony Parody Video

Sure, social networks are powerful, paradigm-shifting technologies that are changing the way software and services are being developed. They’re great tools for networking, finding jobs, locating information, and congregating together online (and in person) with others who share the same interests as we do. We’ve started our own global network of content professionals and it’s proved to be extremely popular, producing all kinds of positive interactions and experiences for our members. But, there’s also the dark side of social networks—people that are irritating in person, can be even more irritating Read the full article…

Web Content Management: Beyond Traditional Models Webcast – Search CIO Midmarket Expert Webcast

As business units demand more from a web presence, IT has been asked to respond with web content management (WCM) systems that do more than deliver content. This webcast from Search CIO Midmarket examines the types of content management systems available, the differences between standard WCM products and persuasive WCM products that manage and deliver content. Duo Consulting CEO Michael Silverman and Scott Abel, The Content Wrangler, sift through the hype of certain features and discuss web delivery extras such as personalization, analytics, and multichannel delivery. They also offer specific Read the full article…

Software-as-a-Service: Changing The Benefit Packages IT Organizations Offer

By Scott Abel, The Content Wrangler Prediction: Hosted software solutions (software provided as a service on the web—aka Software-as-a-Service) will introduce the need for new vacation and benefit packages, something many human resource managers have yet to realize. If you work in the information technology industry, for instance, especially in the software industry, chances are you are accustomed to having the same days off from work as everyone else: bank, religious, and national holidays—and, if you are creative about your planning—vacation days that you take before and after these holidays Read the full article…

ChaCha Revolutionizes The Way People Search

ChaCha announced a web-based search engine which almost 15,000 real human beings do your searching and filter results at CTIA Wireless 2008 in Las Vegas. Users in the U.S. can call 1-800-2-ChaCha (800-224-2242) from a cell phone or send questions as text messages to from their cell phones and get answers back from ChaCha’s human researchers. According to Brad Bostic, president & chief marketing officer, ChaCha answers questions such as: ‘Where is the nearest McDonald’s within Flamingo and Tropicana avenue?’ or ‘How many eye lids does a camel have?’ In Read the full article…

Let’s Get Real: The Secret To Making The Case For DITA Adoption To The Rest Of The World

By Scott Abel, The Content Wrangler The Organization for the Advancement of Structured Information Standards (OASIS) is seeking participants to help move the adoption of the Darwin Information Typing Architecture (DITA) forward, pushing the value proposition of DITA outside of the technical documentation arena. It’s called the DITA Adoption Technical Committee—and ironically, there’s nothing technical about it. The Purpose of the DITA Adoption Technical Committee The OASIS DITA Adoption Technical Committee members will collaborate to provide expertise and resources to educate the marketplace on the value of the DITA OASIS Read the full article…