“It was left to a member of the audience, technology publisher Tim O’Reilly, to ask a searching question. Did Microsoft ‘have any really big, hairy, audacious goal’ any more? Watching Gates waffle said everything one needed to know about how incoherent and middle-aged his company has become. He didn’t have an answer because there isn’t one.” Read Bill Gates doesn’t play monopoly? Laugh? I nearly died (The Guardian)
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
Autodesk WikiHelp: A Socially-Enabled Support Community That’s Changing The Way Autodesk Helps Its Customers
October 25, 2011
June 18, 2015
August 25, 2011
April 16, 2012
Receive exclusive access to members-only content, invitations to in-person and virtual events, and sneak peeks at new tools and emerging technologies. Join today!Join Now!
- Does Content Marketing Speak To Technical Buyers?
- The Formal Business Voice is Dead
- The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence
- The Power of Incrementalism in Content Marketing Strategy
- [May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches