Month: June 2008

Content Marketing Matchmaker: Joe Pulizzi on Junta42

Joe Pulizzi, founder of Junta42 Match, recently spoke at our Web Content 2008 conference on why online content marketing is the future of marketing (check out his presentation here).  I caught up with Joe to ask him a few questions about his free online service for marketers, Junta42 Match. TCW – Junta42 Match is a service that matches marketing professionals with content providers, sort of like eHarmony for content. Where’s the need? JP – As you know, businesses need content, or valuable, relevant and compelling information targeted to customers and prospects in order to survive.  The problem is, creating and executing that content is extremely challenging for businesses that have been set up to sell products and services. Whether custom magazines to web content to white papers, businesses need professional help to make sure that the content is “best of breed.” We created Junta42 Match to “hook up” marketing professionals with expert content providers (publishers, agencies, journalists). All the marketer has to do is complete a quick five minute form. After we make sure the project is real, the marketer receives content providers that match their project, content and audience needs precisely. TCW – Can you explain a bit why the current process for finding a content vendor/provider is broken? JP – Here’s a quick example.  I talked for a while with a marketer professional who used the service...

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XBRL in Plain English: Understanding An Important Business Content Standard

The eXtensible Business Reporting Language (XBRL) is a language for the electronic communication of business and financial data which is revolutionizing business reporting around the world. It provides major benefits in the preparation, analysis and communication of business information. It offers cost savings, greater efficiency and improved accuracy and reliability to all those involved in supplying or using financial data. It is one of a family of “XML” languages which is becoming a standard means of communicating information between businesses and on the internet. XBRL is being developed by an international non-profit consortium of approximately 450 major companies, organizations and government agencies. It is an open standard, free of license fees. It is already being put to practical use in a number of countries and implementations of XBRL are growing rapidly around the world. Case Studies The National Bank of Belgium The Bank of Japan The Bank of Spain The Tokyo Stock Exchange The FFIEC and US Banking Regulation Demonstrations Deutsche Börse Demo KOSDAQ Stock Market XBRL Demonstration Earnings Release in XBRL A Simple Explanation The idea behind XBRL is simple. Instead of treating financial information as a block of text—as in a standard internet page or a printed document—it provides an identifying tag for each individual item of data, creating computer-readable and consumable content. For example, company net profit has its own unique tag. The introduction of XBRL...

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Closed-Loop Publishing Brings the Wisdom of Crowds to Dynamic Documents

By Jake Sorofman, Vice President, Marketing and Business Development, North America and EMEA, JustSystems The emergence of Web 2.0 has created the expectation for community contribution and user-generated content. This has the potential to turn the traditional publishing model on its ear. Historically, publishing was a one-way street — information was pushed from one to many, with no “closed loop” mechanism to make it a two-way exchange. But the reality is that the individuals who are consuming and working with information out on the edges of the enterprise are the ones with the most critical experience and perspective to share — experience and perspective that needs to somehow find its way back into the publishing process. Traditionally, publishing processes have been more like a monologue than a discourse, with no formal means to facilitate this two-way exchange. This is finally beginning to change, and it has profound implications for the publishing model we know today. The rise of dynamic documents offers an interesting parallel for this transformation. What if documents were the basis for — not just information dissemination — but a fully interactive conversation between the content publisher and the content consumer? As I’ve discussed before, dynamic documents provide a document-based user experience that delivers all of the goodness of documents — portability, persistence, rich-context, etc. But dynamic documents function like live applications — information is always up...

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Index Cards To Time Machines: The Web Time Forgot

“Historians typically trace the origins of the World Wide Web through a lineage of Anglo-American inventors like Vannevar Bush, Doug Engelbart and Ted Nelson. But more than half a century before Tim Berners-Lee released the first Web browser in 1991, Otlet (pronounced ot-LAY) described a networked world where ‘anyone in his armchair would be able to contemplate the whole of creation.’ Although Otlet’s proto-Web relied on a patchwork of analog technologies like index cards and telegraph machines, it nonetheless anticipated the hyperlinked structure of today’s Web…” (Source: Alex Wright, The New York Times – Read the...

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