Comments on: Managing Small Content: Counting Characters http://thecontentwrangler.com/2008/08/05/managing_small_content_counting_characters/ Content is a business asset worthy of being managed Tue, 16 Mar 2010 01:29:18 +0000 http://wordpress.org/?v=abc hourly 1 By: CtrMeter http://thecontentwrangler.com/2008/08/05/managing_small_content_counting_characters/comment-page-1/#comment-379 CtrMeter Wed, 11 Feb 2009 05:48:19 +0000 http://localhost:8888/ee/?p=321#comment-379 <p>Advertising was then a gamble—a speculation of the rashest sort. One man’s guess on the proper course was as likely to be as good as another’s. There were no safe pilots, because few sailed the same course twice. </p> <p> One ad is compared with another, one method with another. Headlines, settings, sizes, and arguments are compared. To reduce the cost of results even one per cent means much in some advertising. So no guesswork is permitted. One must know what is best. </p> Advertising was then a gamble—a speculation of the rashest sort. One man’s guess on the proper course was as likely to be as good as another’s. There were no safe pilots, because few sailed the same course twice.

One ad is compared with another, one method with another. Headlines, settings, sizes, and arguments are compared. To reduce the cost of results even one per cent means much in some advertising. So no guesswork is permitted. One must know what is best.

]]> By: Richard Sheffield http://thecontentwrangler.com/2008/08/05/managing_small_content_counting_characters/comment-page-1/#comment-378 Richard Sheffield Thu, 11 Sep 2008 13:39:15 +0000 http://localhost:8888/ee/?p=321#comment-378 <p>Great article! I’m glad you don’t consider your experiment a failure. The great thing about using adwords like this is that you can quickly test and eliminate ads and products that don’t work! Look at all you discovered for just six bucks. It would have been a shame to have built a sales page and site for your product, then fought for months to get Google traffic and high search results ranking, just to find out THEN that something was not right. Keep playing with all the variables, I’m sure you will find something that clicks and then you will know you are pushing a winner. </p> Great article! I’m glad you don’t consider your experiment a failure. The great thing about using adwords like this is that you can quickly test and eliminate ads and products that don’t work! Look at all you discovered for just six bucks. It would have been a shame to have built a sales page and site for your product, then fought for months to get Google traffic and high search results ranking, just to find out THEN that something was not right. Keep playing with all the variables, I’m sure you will find something that clicks and then you will know you are pushing a winner.

]]> By: Google Chrome Forums http://thecontentwrangler.com/2008/08/05/managing_small_content_counting_characters/comment-page-1/#comment-377 Google Chrome Forums Mon, 08 Sep 2008 00:33:34 +0000 http://localhost:8888/ee/?p=321#comment-377 <p>Be sure to check out the Google Chrome forums @ <a href="http://www.chromeboard.net/" rel="nofollow">http://www.chromeboard.net/</a> </p> Be sure to check out the Google Chrome forums @ http://www.chromeboard.net/

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