Check out this eWeek article Dell’s Twitter Experiment in the Enterprise Fails to find out how Dell used Twitter as its messaging and collaboration tool during a question and answer session with reporters to announce its new laptop line. According to eWeek “the hard-to-follow tweets showed just how challenging it is to leverage Twitter as an enterprise application.”
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
September 23, 2008
September 24, 2007