Emerging technology marketing guru, Paul Wlodarczyk asks, “What if a web service could automatically provide the CMS metadata when you go to check-in a new topic?” Wlodarczyk explores why you would want to automate metadata creation and which technologies you might need to make such automation a reality. He also discusses some of the barriers to this approach, which, not surprisingly, are related to silos created by software. Alas, can’t we make all of our tools work together?
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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