If you haven’t heard, late last Saturday night the Tribune-owned Florida newspaper Sun-Sentinel inadvertently posted a 6-year old article (with no dateline) on it’s website with the headline “UAL Files For Bankruptcy.” The posting triggered a temporary stock price drop—and financial freak out by the shareholders of United Airlines. The Tribune says it’s Google’s fault. No matter where the fault lies in this situation—see Who Is To Blame? publishing inaccurate and outdated content can cause financial and other damages. And, it’s an unnecessary risk. It could happen to any organization that isn’t serious about effectively managing content as a business asset. Don’t say you weren’t warned.