If you haven’t heard, late last Saturday night the Tribune-owned Florida newspaper Sun-Sentinel inadvertently posted a 6-year old article (with no dateline) on it’s website with the headline “UAL Files For Bankruptcy.” The posting triggered a temporary stock price drop—and financial freak out by the shareholders of United Airlines. The Tribune says it’s Google’s fault. No matter where the fault lies in this situation—see Who Is To Blame? publishing inaccurate and outdated content can cause financial and other damages. And, it’s an unnecessary risk. It could happen to any organization that isn’t serious about effectively managing content as a business asset. Don’t say you weren’t warned.
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
November 28, 2007
January 30, 2007