“There is no question that mobile is becoming ubiquitous,” writes Evan Gerber for Molecular. “It is critical that smart marketers begin to understand how to reach their audience on the emerging third screen. Measurement becomes increasingly crucial as marketing budgets tighten, and it’s ever more important to quantify successes. As this channel evolves, it’s crucial that marketers measure their mobile campaigns; these data will provide the fundamental learnings that can drive real-time changes, as well as provide insight to guide future forays into the blossoming mobile landscape.” Read the article to learn more.
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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