The Plain English Campaign: Fighting For Crystal Clear Communication

October 8, 2008 Blog No Comments

The Plain English Campaign officially began in 1979, after founder Chrissie Maher publicly shredded hundreds of official documents in Parliament Square, London. Entirely independent, the campaign funds itself through its commercial services, which include editing and training. The organization provides some great examples of clear communication (see before and after) and seeks examples of horrid, jargon-laden writing from the public. Send examples to the Plain English Campaign today. If you’re really interested in crystal clear communication, you’ll want to subscribe to Plain English magazine. Previously published issues of the magazine Read the full article…

Are You Failing to Mobilize Your Metrics?

October 3, 2008 Blog No Comments

“There is no question that mobile is becoming ubiquitous,” writes Evan Gerber for Molecular. “It is critical that smart marketers begin to understand how to reach their audience on the emerging third screen. Measurement becomes increasingly crucial as marketing budgets tighten, and it’s ever more important to quantify successes. As this channel evolves, it’s crucial that marketers measure their mobile campaigns; these data will provide the fundamental learnings that can drive real-time changes, as well as provide insight to guide future forays into the blossoming mobile landscape.” Read the article Read the full article…

The World of IT Recruiting: Practical Job Search Advice From Dawn Dasburg

October 1, 2008 Blog No Comments

TCW: Dawn, thanks for taking time to share a little about yourself and the high tech recruiting space. First, tell us a little about yourself and who you work for. DD: Have you ever seen the movie Private Benjamin? Well, let’s just say that I’m not a Goldie Hawn look-a-like (more like