Twitter Search in Plain English

July 29, 2009 Blog No Comments

Learn how Twitter Search creates new opportunities for business feedback, tracking news in real time and discovering trends. Watch the video below and then start thinking about how you might use Twitter Search. How Twitter Search creates new opportunities for business feedback, tracking news in real time and discovering trends. [youtube ddO9idmax0o]

Do Screen Captures Still Make Sense?

July 23, 2009 Blog 9 Comments

By Paul Masalsky, EMC Corporation Writing more simply helps keep content more manageable and can increase its usability. So why do we continue to litter content with screen captures, which can be difficult to manage and often duplicate what users already see in application interfaces? To understand potential issues with screen captures, consider a recent case from our XML authoring environment, where a writer tried to insert a screen capture into a table, but our PDF formatter couldn’t make the image fit.

Content Quality Survey For Organizations That Translate Customer-Facing Content

July 12, 2009 Blog No Comments

Content quality is an increasingly popular topic among content professionals. It’s an important subject that needs to be better understood, especially in organizations that serve a global audience. To assist in helping uncover some of the biggest content quality challenges, we’d like to know about content quality in your workplace. Take this brief, five-minute survey to help us determine the extent to which organizations that create and then translate customer-facing content are guided by content quality standards, methods, and tools. We’re also interested in learning what you think about the …

Understanding the Value of Modular Content Reuse by Examining User-Generated Music Mashups

July 8, 2009 Blog 3 Comments

The world we live in is changing at warp speed. Technological advances are altering our perception of what’s possible and challenging long held beliefs about how things work. Entire industries are being reshaped…some are being made obsolete. Traditional notions of how organizations operate — what they sell, what they charge, and how customers are supposed to behave — are being replaced by completely new models. Nowhere is the impact of change being felt more than in the world of communication. In the field of technical communication, for instance, practitioners are …

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