Understanding the Value of Modular Content Reuse by Examining User-Generated Music Mashups

The world we live in is changing at warp speed. Technological advances are altering our perception of what’s possible and challenging long held beliefs about how things work. Entire industries are being reshaped…some are being made obsolete. Traditional notions of how organizations operate — what they sell, what they charge, and how customers are supposed to behave — are being replaced by completely new models. Nowhere is the impact of change being felt more than in the world of communication. In the field of technical communication, for instance, practitioners are being challenged to adapt to a completely new approach to creating documentation and user-assistance materials. In this rapidly-changing arena, traditional content production practices are being replaced with modular, topic-based content production practices that allow organizations to recombine content elements — often automatically or on-demand — into new, derivative products. But, moving to a new approach can be painful. Content creators must learn new methods of writing content and understand the value they bring to their organization when they do so. One of the most challenging aspects of moving from creating unstructured, narrative content to topic-based, modular content creation is understanding the concept of content reuse. Reusing content — and repurposing it in different ways — helps organizations create totally new, often personalized, information products from existing content assets. These products can open the door to new revenue-generating opportunities, a...

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