Adobe Deploys acrolinx IQ Software To Customer Support Staff

August 18, 2009 Blog No Comments

Adobe has rolled out acrolinx IQ software, a server-based solution with plug-in clients for popular text editors (eg FrameMaker, Word, Arbortext) designed to help organizations maintain language precision and consistency across all content assets. It uses a familiar “spellcheck” interface to highlight potential spelling and grammar issues, as well as non-conformances to corporate style, writing and terminology guidelines. “acrolinx IQ software has helped Adobe to dramatically increase the productivity of our editing operations, provide better control of our terminology, and improve the overall quality of our documentation,” said Francis Tsang, …

XML and Marketing Materials

August 15, 2009 Blog No Comments

Organizations create a number of marketing materials for multiple channels (Web, print, mobile). Content is frequently created and recreated and recreated for each channel. Content is typically written in Word, converted and rewritten for the Web, and handed off to a creative group or outside vendor to attractively lay out the content for print publishing. All of this requires multiple authors and often results in significant costs. Marketing campaigns frequently rely on content being distributed via e-mail with little ability to track its use, manage versions or easily make updates. …

Usability Matters: Software Development and the Balancing Act Between Design and Usability

August 15, 2009 Blog No Comments

By Jörn Bodemann, Chairman of the Board, CEO, e-Spirit Marketing departments – especially in IT – like to speak in the modern lingo about a product’s innovative “Look and Feel”. While “Look“ refers to the design of the solution, “Feel” means usability, the quality of use. Developers of Content Management Systems and other enterprise IT solutions have to walk a fine line to meet the exacting demands of users in both areas. But in recent years a clear trend has become apparent: There is a drive towards the modern, “cool” …

Now Is The Time For Conversation And Community

August 3, 2009 Blog No Comments

By Anne Gentle Everyone has a favorite story about the strength of the Internet. There’s The New York Times technology columnist David Pogue finding a cure for hiccups with Twitter. I love the story of The Content Wrangler Scott Abel finding a good home for a good dog with the Smaller Indiana online community. And on the other side of the globe from me, Harjot Dodhi found a long-lost school pal, Rahul Prabhakar, through The Content Wrangler Community after I gave Harjot an initial invitation to join the community.