The Simplicity of Dr. Seuss: Advice for Writers of Web Copy

By Ben Curnett, Matterhorn Marketing Solutions

I have a great story to tell you today

about reading and writing the world-wide-web way.

A way that makes clicks and conversions and views

fills metrics reports full of whopping good news!

It starts with a plan to cut out the clutter

and make your site sticky, like thick peanut butter.

But first, you must audit- find out what you’ve got,

and try to determine if you like it or not.

Next step- you should cut…

Cut!

Cut!

Cut!

Cut!

Cut!

Rid yourself of that clutter, get out of your rut!

Cut out that bad filler,

no if, and, or but.

Because sometimes you’ll click to a not-so-good page

where HUGE blocks of text send you into a rage!

And you feel like you must find that writer to ask,

“How’s a someone supposed to perform a quick task?!”

Because that’s what your goal is, your reason for being-

to give information that’s easy for seeing.

Make sure that your copy is clean, clear, and dapper,

otherwise, please… toss it into the crapper.

Remember that people don’t visit to read-

they want to make use of the things that they see-d.

So remember when writing, there’s one simple rule:

it’s YOU that’s so helpful- a word’s just a tool.

About the Author
Ben Curnett is part of Matterhorn Marketing Solutions. He writes creative content for businesses, destinations, and events in the travel and tourism industry.