Intelligent Content 2010: February 25-26, 2009

The Second Annual Intelligent Content Conference Takes Place February 25-26, 2010 At The Parker Le Méridien, Palm Springs, CA
Are you tired of slogging through mountains of content, wasting time performing manual tasks that should be automated — and that don’t add significant value to your customers?
Does the proliferation of content distribution channels and display devices seem overwhelming?
Do you need to find ways of doing more with your content with the limited resources you have today?
If you answered yes to any of these questions, then Intelligent Content 2010 is the conference for you.
What is Intelligent Content?
Intelligent content is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, shareable, reconfigurable, actionable and adaptable. It’s content that helps you and your customers get the job done. It’s content that is limited only by your imagination. [Learn more about Intelligent Content]
Who should attend Intelligent Content 2010?
- CIOs
- Content managers
- Content strategists
- Information architects
- Marketing managers
- Publishing professionals
Presenters
- Gabor Fari, Microsoft – Intelligent Content: An Emerging Trend in Enterprise Content Management
- Bob Glusko, University of California, Berkeley – Intelligent Content: The Foundation for Information-Intensive Systems and Services
- Chona Shumate, Cymer – How to Turn Content Into A Corporate Asset: Cymer’s Journey to DITA and Multi-channel Publishing
- Michael Boses, Quark – Enterprise Processes and Intelligent Content: Case Studies in Architecture and Usability
- Scott Abel, The Content Wrangler – Intelligent Content Meets Intelligent Hardware and Software: How iPhones, Google Wave, and Mobile Applications are Leveraging Content to Provide Smart Solutions
- Rahel Anne Bailie, Intentional Design – Thinking Bigger, Thinking Smarter: Raising Content IQ with a Good Strategy
- Diane Burley, Pure Contemporary – Social Media “Corral Your Mavericks with Social Media Governance
- Michelle de Haaff, Attensity Group – Do You Hear What I Hear? Engaging Your “Social” Customers Through a Knowledge Repository
- Glenn Emerson, Suite Solutions – It’s all about the content!
- Joe Gollner, Stilo International – Intelligent Content Management
- Pradeep Jain, Ictect - Intelligent Content Architecture at the US Air Force
- James Michelson, JFM Concepts – Using & Reusing Intelligent Content for 1:1 Cross Media Marketing
- Mary Miller, AchieveGlobal – Designing Content for Learning Content Reusability
- Kelley Myers, Microsoft – Social Mash-up Case Study: Community + Content
- Natasja Paulssen, Quatron - The magic of Intuitive Content Access
- Richard Sikes, Across Systems - Business Intelligence for Language Technology
- Samantha Starmer, REI – Successfully Evangelizing Intelligent Content
- Noz Urbina, Mekon Ltd. - Integrating Information Intelligently Across Customer-Facing Services
- Paul Wlodarczyk – Building Intelligent Content from 30 Years of Legacy Documents
Event Rates and Hotel Accomodations
Register before January 15, 2010 and you’ll pay only $995 US [regular conference rate is $1095 US]. If you are a member of one of the professional organizations listed below, you’ll pay only $895 US [proof of membership required].
- Society for Technical Communication
- Content Management Professionals
- Information Architecture Institute
- American Society for Training Development
- American Medical Writers Association
- American Society for Information Science and Technology
The Parker Le Méridien

The grounds of The Park Le Méridien, Palm Springs
Pioneered by Hollywood stars from the 1930s to 1970s, Palm Springs remains a major cultural hub with iconic architecture and stimulating artistic venues. The guest rooms and private villas of The Parker reflect the hotel’s unique topography in one of the world’s most scenic deserts.
The hotel is just a short distance from some of the celebrated sites of Palm Springs, including the Agua Caliente Indian Canyons and the Palm Springs Art Museum and The Living Desert Zoo and Botanical Gardens.
The Content Wrangler is helping again this year to organize and promote the event. If you’re looking for an escape from the winter cold, Palm Springs is the place this February. Attendees who stay over on Saturday, February 27 will be treated to a two and one-half mile trip up Mount San Jacinto on the Palm Springs Aerial Tramway, via the world’s largest rotating tram cars .
Sponsors and exhibitors for this event include
If you are interested in exhibiting at this event, contact Scott Abel. Booth space is very limited. This event will sell out.
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Although it is difficult to be entirely objective about it, in being a speaker both last year and this year, I must confess that this event is special. I have attended more conferences than I care to admit, and I have chaired my fair share as well, and I found last year’s Intelligent Content 2009 to be a genuinely invigorating experience. There was such an interesting mix of people and such a distinctive mix of perspectives that every minute of the day and night was filled with worthwhile discussions. I met a lot of new contacts and I now count several of them as friends and even collaborators, and I know that I would not have likely have crossed their paths were it not for this event. Not all conferences are like this. Not by a long shot.
One of the contributing factors that made last year’s event so worthwhile and that will make this year’s even better is the fact that its focus subject – intelligent content – is topical, timely and important. People from many different industries and many different roles are all realizing that we need to elevate our content game, as it were, and the only way to do so is to look more closely at what we mean by “intelligent content”. Part of the drive to make these inquiries is completely practical – organizations need to get more bang from their content buck. But part of the drive comes from an interest in learning more about the nature of content and what it is we are doing with this malleable resource. When the sun went down in Palm Springs and the bottles of wine were openned – our discussions became progressively more philosophical. Naturally I liked this more than anyone – taking to this forum like a pig to a mud bath.
I strongly recommend this event to anyone who wants to dig into what is really happening in the world of content management (or at least what is happening that is genuinely interesting) and who thinks they might benefit from meeting some kindred spirits and fellow travellers. As a prelude to last year’s event, I prepared a whitepaper called “The Emergence of Intelligent Content” (see the whitepapers page on my blog http://www.gollner.ca) and I would still stand by this paper as a useful primer for those planning on attending or giving it serious consideration.
Please check http://www.iqnomy.com stay informed about Liquid Internet – IQNMOY (a new way of Intelligent User Centric Content).