One of the contributing factors that made last year’s event so worthwhile and that will make this year’s even better is the fact that its focus subject – intelligent content – is topical, timely and important. People from many different industries and many different roles are all realizing that we need to elevate our content game, as it were, and the only way to do so is to look more closely at what we mean by “intelligent content”. Part of the drive to make these inquiries is completely practical – organizations need to get more bang from their content buck. But part of the drive comes from an interest in learning more about the nature of content and what it is we are doing with this malleable resource. When the sun went down in Palm Springs and the bottles of wine were openned – our discussions became progressively more philosophical. Naturally I liked this more than anyone – taking to this forum like a pig to a mud bath.

I strongly recommend this event to anyone who wants to dig into what is really happening in the world of content management (or at least what is happening that is genuinely interesting) and who thinks they might benefit from meeting some kindred spirits and fellow travellers. As a prelude to last year’s event, I prepared a whitepaper called “The Emergence of Intelligent Content” (see the whitepapers page on my blog http://www.gollner.ca) and I would still stand by this paper as a useful primer for those planning on attending or giving it serious consideration.