By Lee Densmer, Solution Architect, Lionbridge Technologies Every business has its own language. For example, consider the term “drive”. As a verb, it can describe several different actions, such as operating a motor vehicle. In many companies, however, it is used as a noun to describe a computer device that stores data. Choosing the right word is a deliberate decision. Making sure everyone in your company uses the same term for the same concept requires discipline. All of this becomes even more complex as you attempt to provide this same information in multiple languages. If a word has multiple...Read More
Month: December 2009
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- Does Content Marketing Speak To Technical Buyers?
- The Formal Business Voice is Dead
- The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence
- The Power of Incrementalism in Content Marketing Strategy
- [May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches