This is incredibly worthwhile info that businesses can put to use. Specifically, we have clients in the tourism industry that can and do benefit in a big way from these ideas. I just wrote a coloring book for one of them. Looking forward to more comics projects.

@karen BTW, I buy tons of comics for my son. Most of his Christmas reading came from this boingboing list http://www.boingboing.net/2009/11/25/boing-boing-gift-gui.html Awesome reading there!

Thanks for the feedback. Please share this article with your mom and anyone else who might benefit from it.

“Just thinking about the way that comics work can improve your existing communications.” – Yes, the inspiration. It is crucial that people look at everything because inspiration *will* jump out and hit you on the head, and you will be the better for it! I cannot define the term “everything” more specifically because you cannot know in advance what will inspire you.

I second Brenda’s Back of the Napkin suggestion as a “getting started and stop being uptight about your drawing skills” book.

Another great comic example is Duke University’s comic about fair use and publc domain: http://www.law.duke.edu/cspd/comics/zoomcomic.html

Ah, I wish I could send this article back in time to my mom, the schoolteacher. She disapproved of comics. In the mid-sixties, a bank in Marshalltown, Iowa, gave away Marvel comics – with a cover full of bank ads, of course. I loved them, and I think my mom grudgingly approved because they came from a bank. But they were not proper literature and didn’t count as reading. That attitude only increased my desire to read them!

Scott Abel
The Content Wrangler