This two minute video demystifies eBook production and highlights the five things publishers must get right to profit from eBooks. The video was created by digital publishing solutions provider, Aptara, a firm that helps publishers — and today, that’s basically every organization on earth — distribute content in any format, to any device or platform, including eBook readers like the iPad, Kindle and Sony eReader as well as on smart phones like the iPhone and Android.
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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