Month: February 2010

[Video] eBook Production in Two Minutes

This two minute video demystifies eBook production and highlights the five things publishers must get right to profit from eBooks. The video was created by digital publishing solutions provider, Aptara, a firm that helps publishers — and today, that’s basically every organization on earth — distribute content in any format, to any device or platform, including eBook readers like the iPad, Kindle and Sony eReader as well as on smart phones like the iPhone and...

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[Interview] Joe Gollner: Defining Intelligent Content And Providing Some Real-World Examples

Interview with Joe Gollner by Scott Abel, The Content Wrangler The Content Wrangler: Joe, thanks for agreeing to chat with us today. Tell us a little about yourself and your experience in the content industry. Joe Gollner: I began tinkering with content, using open markup technologies, in 1987 while still a grad student at University of Oxford. The tinkering has never stopped. Tapping on another side of my background, the military side, I was deeply embroiled in the CALS initiative – where we applied open markup technologies to the most complex documentation scenarios imaginable -– within the NATO defense community. I was even given the delightful, as well as official, title of “CALS Philosopher”. Over the years, I have been entangled in a bizarrely large number of projects and in sectors as far afield as aerospace and education, health care and telecommunications, academic publishing and oil engineering. I formed an XML solution integration company in 1998; sold that company to Stilo International in 2004; and chaired, for many years, the XML World series of conferences. So you could say I have been immersed in the content business for a long time –- so long that perhaps it is time to change my title again, this time to the “Content Philosopher”. The Content Wrangler: Tell us a little about your firm, the markets you serve, and the products and services...

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Valentine: The Digital, Device-Independent Comic Available Via Wireless In 14 Languages

By Alex de Campi Imagine a graphic novel series, released every month simultaneously in 14 languages and across all major wireless platforms (Kindle, EPUB, Android, iPhone), hopefully soon via the web and, eventually, in collected print editions. Every month, you pay 99 cents and get 70-75 screens of action, adventure and suspense. In its first fortnight after launch, in the difficult final weeks of December and with no marketing and without all our distributors yet on stream, the first episode had 5,000 downloads — of which English was in the minority. (There were over 100 downloads in Irish, which some call a “dead” language! And Latin is next…seriously.) So, what is this publication and what innovative publishing house is behind it, you might ask? It’s Valentine­ — an original supernatural thriller set during Napoleon’s retreat from Russia that I am co-writing with artist Christine Larsen — and, at the moment, none. It’s just two American girls who got in over their heads. Valentine became what it is today as a result of philosophizing about future models of publishing, and our real-life needs to have the book start paying for itself quickly. This was one of the reasons for choosing wireless distribution: it’s easier to sell downloads on phones and eReaders than charge for content on a website. We are a Creative Commons work, which means that we acknowledge that...

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[Interview] Microsoft’s Gabor Fari on Intelligent Content: Saving Lives By Helping New Drugs Get To Market Faster

Interview with Gabor Fari, Microsoft Life Sciences The Content Wrangler: Hello, Gabor. Tell us a little about yourself and your experience in the content industry. Gabor: I am a Chemical Engineer by training. I became fascinated with software a little over 10 years into my career, before I made the switch to the software industry. To me, building software solutions is still pretty much engineering, and my approach is to build solutions block by block. I have been working in the enterprise content management industry for over 10 years. I am constantly thinking about how to remove the road blocks to effective content management. Part of the challenges are technology issues, and many of the rest have to do with managing people and change. I am a contributing member of the Document and Records Management SIAC at DIA (Drug Information Association) and the OASIS DITA Pharmaceutical Content Sub-Committee. The Content Wrangler: Where do you work? Tell us a little about your firm, the markets you serve, and the products and services you offer. Gabor: I work for Microsoft on our Life Sciences team. I am the driver behind the Intelligent Content Framework (ICF) initiative. The idea is to implement a people-ready approach to structured content authoring and dynamic publishing, using the Microsoft tools that many people use everyday, i.e. Microsoft SharePoint and Microsoft Office. The Content Wrangler: Intelligent Content...

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