Web Content 2010 Chicago: Connecting Content To Results

March 25, 2010 Uncategorized No Comments

It’s what every organization needs: To connect business results to the content they create. It was never very easy to make the connection with traditional broadcast media (television, radio, direct mail), and, unfortunately, in the age of blogs, iPhones, widgets, apps, social networks, it’s only getting more challenging. To be successful in this new publishing paradigm, organizations need to drop outdated ways of thinking about content and adopt a new school approach — one that will help them deliver the right content, to the right people, at the right time, …

The Romantic Semantic Web 3.0 Is Here to Stay (and it was here all along)

March 18, 2010 Uncategorized 6 Comments

By Felice Bochman, special to The Content Wrangler Web 3.0 should allow people to have a better online experience. So said uber tech gurus, Mark Greaves formerly of DARPA (and currently of Vulcan) and Alex Iskold of GetGlue, some time ago. So true. On January, 26 and 27, in Santa Clara, CA, Mediabistro hosted a Web 3.0 Conference for some straight-talk and much brainstorming (by big guns at companies such as Mojiva, Primal Fusion, Thoora, and more) about the semantic web. What is the semantic web, fondly known as Web …

How A Taste Of Kindle Reader For Blackberry Made Me Hunger For More (And More, And More)

March 17, 2010 Blog 4 Comments

by Maxwell Hoffmann, Desktop Publishing, Localization, Globalization and Sales Training Veteran A few weeks ago I got a Tweet that sent me straight to downloads-ville. A “free” Kindle Reader app for my Blackberry! As a used-book store addicted Baby Boomer who color codes all of his hard copy books with highlighter pens, might I be the perfect guinea pig for this latest content delivery platform? Could an old school guy like me get used to reading literature or technical manuals in chunks smaller than 3×5 cards? The answer surprised even …

Times They Are A Changin’ – But Most Publishers Aren’t

March 16, 2010 Uncategorized 3 Comments

By Alan J. Porter [This post is part of a planned series of articles that examine how the traditional book industry could benefit from adopting XML.] A few days ago I saw a job posting from the publishers of my first book, who were looking for an editor for one of their imprints. What caught my eye was that the posting emphasized that the new editor should have experience and skills in using the same software that had been used to produce my book. A book that was published in …

What Is A Book And Why Does It Matter?

March 15, 2010 Uncategorized 1 Comment

By Richard Hamilton, special to The Content Wrangler According to the Open Dictionary, a book is: “Sheets of paper bound together to hinge at one edge. If blank sheets of paper this is commonly referred to as a notebook, however most books are printed material.” The definition above is remarkably consistent across dictionaries, but while this is the “dictionary” definition, it is not a true picture of what most of us think of when we think of a book. Over the hundreds of years that make up the history of …