http://thecontentwrangler.com/2010/03/16/times-they-are-a-changin%e2%80%99-%e2%80%93-but-most-publishers-aren%e2%80%99t/ Content is a business asset worthy of being managed Fri, 18 May 2012 01:51:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thecontentwrangler.com/2010/03/16/times-they-are-a-changin%e2%80%99-%e2%80%93-but-most-publishers-aren%e2%80%99t/comment-page-1/#comment-905 Techquestioner Tue, 06 Apr 2010 17:39:58 +0000 http://thecontentwrangler.com/?p=5299#comment-905 This is the most cogent summary I've come across about the disconnect between traditional publishing processes and the potential of new technology to expand the traditional "print" experience to match the capabilities of the i-Pad and other new delivery platforms. Your clever idea to hide the XML mechanics behind a style guide is brilliant. It will get the job done without scaring away the (non-technical) writers who have never heard of XML, but do know how to follow a style guide. This is a very reasonable recommendation for any prublisher with enough foresight to start evolving to handle evolving technology's opportunities! This is the most cogent summary I’ve come across about the disconnect between traditional publishing processes and the potential of new technology to expand the traditional “print” experience to match the capabilities of the i-Pad and other new delivery platforms. Your clever idea to hide the XML mechanics behind a style guide is brilliant. It will get the job done without scaring away the (non-technical) writers who have never heard of XML, but do know how to follow a style guide. This is a very reasonable recommendation for any prublisher with enough foresight to start evolving to handle evolving technology’s opportunities!

]]> http://thecontentwrangler.com/2010/03/16/times-they-are-a-changin%e2%80%99-%e2%80%93-but-most-publishers-aren%e2%80%99t/comment-page-1/#comment-878 Words on a page » Blog Archive » Books and their future - A blog about writing, in its various forms Wed, 24 Mar 2010 11:36:57 +0000 http://thecontentwrangler.com/?p=5299#comment-878 [...] the publishing side, things will definitely be changing. They might not be now, but they’ll have to sooner rather than [...] [...] the publishing side, things will definitely be changing. They might not be now, but they’ll have to sooner rather than [...]

]]> http://thecontentwrangler.com/2010/03/16/times-they-are-a-changin%e2%80%99-%e2%80%93-but-most-publishers-aren%e2%80%99t/comment-page-1/#comment-876 Marc Strohlein Tue, 23 Mar 2010 21:18:24 +0000 http://thecontentwrangler.com/?p=5299#comment-876 Good piece and lines up with findings in a recent report I did for our clients on XML--most XML is happening downstream from authoring and most of what XML is being done is structure tags, not semantic tags. Seems like an obvious investment to make but apparently not to some publishers. Good piece and lines up with findings in a recent report I did for our clients on XML–most XML is happening downstream from authoring and most of what XML is being done is structure tags, not semantic tags. Seems like an obvious investment to make but apparently not to some publishers.

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