Web Content 2010 Chicago: Connecting Content To Results

March 25, 2010 Uncategorized No Comments

It’s what every organization needs: To connect business results to the content they create. It was never very easy to make the connection with traditional broadcast media (television, radio, direct mail), and, unfortunately, in the age of blogs, iPhones, widgets, apps, social networks, it’s only getting more challenging. To be successful in this new publishing paradigm, organizations need to drop outdated ways of thinking about content and adopt a new school approach — one that will help them deliver the right content, to the right people, at the right time, and in the right format and language; in an efficient and effective manner. An approach that will allow them to measure results today (and into the future) and that will . What’s needed is a content strategy.

Attend Web Content 2010: Connecting Content to Results, this June 7 and 8, in beautiful downtown Chicago and learn what you need to do to build a strategy to your web content. The event features one day of half-day educational workshops and one day of conference presentations and discussions.

Check out some of the offerings below.

Kristina Halvorson

Keynote Session: “Content First” – Kristina Halvorson

11th hour copy. Fix-it-later launches. Our customers deserve more than the last-minute content we often get stuck with. And you have the power to change the game. When you put content first, you’ll finally start producing quality, sustainable content that really matters to your key audiences. Clean up your websites. Banish inconsistency. Streamline process. Embrace content strategy!

Scott Abel

Keynote Session: “Get Ready for Socially-Enabled Everything” – Scott Abel

Attend this session to learn how the features that make social networks so popular can help us create better customer experiences. You’ll discover how socially-enabled mobile phones, product documentation, video games, music, and cable television will become socially-enabled and get a glimpse into the socially-enabled world.

Robert Rose

Featured Session: Social Media Brand Management – Getting Beyond The Buzz And Into Reality – Robert Rose

In this 60 minute workshop we look at the social media strategy from three different brand perspectives. We’ll look at how a country music superstar, a non-profit for education and a B2B technology company all deploy different social media and content strategies. How do their social media strategies differ? How are they the same? What does success look like?

Other Sessions