Marketing Mistakes In A Socially-Connected World

By Scott Abel, The Content Wrangler Fifteen years ago, in his best-selling book, “How to Drive Your Competition Crazy: Creating Disruption For Fun and Profit”, business strategy guru Guy Kawasaki provided some excellent guidance for companies in competitive markets looking to differentiate themselves from their competition. His advice: When battling it out, make sure you choose the right enemy. Oh sure, there were many more bits of wisdom offered up by Kawasaki in his 234-page business strategy book, but the big message is something many companies have yet to understand: …

We’ll Keep Buying Our Own Pens Thank You: The Problem With IT Human Resources Strategy

June 22, 2010 Uncategorized 1 Comment

By Lisa Woods, Woods & Williams Consulting, special to The Content Wrangler I interviewed recently for an IT position with a Prestigious Downtown Indianapolis Company (which I’ll call “PDIC”). While I waited for the “HR Generalist” to retrieve me from the lobby, I studied the sparkling showcase of service awards given to employees who achieve ten, twenty-five, and —!!!—fifty years of employment. These ranged from the usual destined-to-be-lost-immediately “executive” pens, to diamond rings and chunky gold bracelets (a guy has to be a mafia don to carry them off). Rather …