[Webinar] What Every Chief Marketing Officer Needs To Know About Content Strategy – August 25, 2010 | 10:30am PDT
Plan to attend our free one-hour webinar, “What Every Chief Marketing Officer Needs To Know About Content Strategy“, Wednesday, August 25, 2010 10:30am PDT. Scott Abel, The Content Wrangler and Mark Fidelman, Vice President of Sales, MindTouch will discuss content, content strategy, and how a lack of a cohesive content strategy can negatively impact corporate marketing efforts. The duo will also explore the findings of a recent survey of 300 technical communicators, and discuss how companies that understand the concept of “social proof” (and how it impacts buying decisions) are architecting content to maximize social proof impact.
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