Content Strategy with Kristina Halvorson at Web Content Chicago
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I love the Wall e analogy. HA! > “Content strategy is brand new and we’ve been doing it for 15 years.”
My opinion: Until Content Strategists tie content directly to the top or bottom line of the income statement, they will not get the recognition or budget needed to be a strategic force within the enterprise.
tie it to conversion optimisation in stead of persona;s or something like that and you have a winner.