Controlling Authors, Enforcing Content Creation Rules, and Effectively Managing Terminology No Longer An Option

January 31, 2011 Blog 3 Comments

By Scott Abel, The Content Wrangler As a content management strategist, I’ve helped clean up some pretty big content messes. Almost all of these content cleanups were motivated by business disasters such as lawsuits, regulatory action, public relations nightmares … you get the picture. All of these expensive content woes could have been avoided if the organizations involved had realized one important fact: Content is a business asset worthy of being managed efficiently and effectively. That’s right, content — words, images, multimedia, and all the other so-called creative work that …

[Webinar] Collaborate Your Way to More Effective Customer Support: Friday, February 4, 2011 10:00 AM PST

January 31, 2011 Blog 1 Comment

Join Scott Abel, The Content Wrangler, for a lively discussion with digital community advocate, Alan Porter about the changing face of customer support on the web. You’ll learn how innovative organizations are leveraging the power of collaborative authoring, user-generated content, social currency, feedback and ratings to improve customer service and support. You’ll discover the importance of collaborating with your customers to produce experiences that meet — even exceed — customer expectations. And, you’ll find out how collaborative support communities can help organizations create loyal customers, improve productivity, increase sales, and …

Introducing EasyDITA! An Interview With Paul Wlodarczyk

January 18, 2011 Uncategorized No Comments

An interview with Paul Wlodarczyk, CEO, Jorsek LLC, publishers of easyDITA TCW: Paul, as you know, I’ve been predicting the advent of an online collaborative authoring environment that supports the Darwin Information Typing Architecture (DITA) for several years. It just made sense. That’s why I’m so excited to talk with you about your latest project. What is

What is Intelligent Content?

January 17, 2011 Blog 8 Comments

By Ann Rockley, President, The Rockley Group Simply put, ‘intelligent content’ is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done. It’s content that works for you and it’s limited only by your imagination. In recent years, with increased interest in the use of Extensible Markup Language (XML) for content and the rising popularity of the Darwin Information Typing …

The Emergence of Intelligent Content

January 15, 2011 Blog 1 Comment

By Joe Gollner, Director, Gnostyx Research After decades of evolution, content technologies have arrived at a critical threshold. All of the pieces are now in place and it has become possible to genuinely talk about intelligent content – by which we mean content that expresses its full meaning in a way that is openly accessible both to applications and to people. This is important because with intelligent content comes an entirely new class of solutions, the emergence of which could not come at a better time. To fully appreciate the …

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