Controlling Authors, Enforcing Content Creation Rules, and Effectively Managing Terminology No Longer An Option
By Scott Abel, The Content Wrangler As a content management strategist, I’ve helped clean up some pretty big content messes. Almost all of these content cleanups were motivated by business disasters such as lawsuits, regulatory action, public relations nightmares … you get the picture. All of these expensive content woes could have been avoided if the organizations involved had realized one important fact: Content is a business asset worthy of being managed efficiently and effectively. That’s right, content — words, images, multimedia, and all the other so-called creative work that …
































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