Month: January 2011

Controlling Authors, Enforcing Content Creation Rules, and Effectively Managing Terminology No Longer An Option

By Scott Abel, The Content Wrangler As a content management strategist, I’ve helped clean up some pretty big content messes. Almost all of these content cleanups were motivated by business disasters such as lawsuits, regulatory action, public relations nightmares … you get the picture. All of these expensive content woes could have been avoided if the organizations involved had realized one important fact: Content is a business asset worthy of being managed efficiently and effectively. That’s right, content — words, images, multimedia, and all the other so-called creative work that goes into fueling an organization — should be managed...

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What is Intelligent Content?

By Ann Rockley, President, The Rockley Group Simply put, ‘intelligent content’ is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done. It’s content that works for you and it’s limited only by your imagination. In recent years, with increased interest in the use of Extensible Markup Language (XML) for content and the rising popularity of the Darwin Information Typing Architecture (DITA) standard, content creators have begun freeing their...

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The Emergence of Intelligent Content

By Joe Gollner, Director, Gnostyx Research After decades of evolution, content technologies have arrived at a critical threshold. All of the pieces are now in place and it has become possible to genuinely talk about intelligent content – by which we mean content that expresses its full meaning in a way that is openly accessible both to applications and to people. This is important because with intelligent content comes an entirely new class of solutions, the emergence of which could not come at a better time. To fully appreciate the potential of intelligent content, we should first understand the...

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