Monetizing Content: Leveraging Your Content Gold Mine

By Scott Abel, The Content Wrangler I’m going to let you in on a secret: You’re sitting on a gold mine of content that is just lying around hogging up server space. Some of it may even be hidden in physical archives, concealed in printed documents, or stored on microfiche. A gold mine, you say? Yep. A big, untapped source of revenue just waiting for someone to claim it. If you’re smart, you’ll tap it as soon as possible … before your competitors realize they should be doing the same thing and beat you to it. Let’s consider the...

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