By Scott Abel, The Content Wrangler I am a big fan of collaboration. Teamwork, actually. It’s a common sense approach to solving many business efficiency challenges. And yet, despite the obvious benefits, it’s not standard procedure. Most organizations simply have no idea what is possible when they improve the way their workers work. Take content production, for instance. The traditional process used to create, manage, and deliver all the stuff that powers business is a poorly orchestrated mess, riddled with inefficiencies, many of which can be drastically reduced—or totally eliminated—when workers work toward a common goal and collaborate together...Read More
Month: March 2011
Val Swisher, CEO, Content Rules In today’s world, more and more companies are realizing that in order to increase revenue, they need to expand their brand into foreign markets. These companies spend quite a bit of money getting the product ready, prepping the market, finding and training sales people, and so on. Unfortunately, they often overlook the impact of translating and localizing the content (websites, technical documentation, knowledge bases, marketing collateral) that is part of the brand and product. As a result, these organizations end up spending far too much money on less than perfect translations that take far...Read More
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