Are You Content Strategy Material?

By Scott Abel, The Content Wrangler

On April 15, 2011 I interviewed content strategy guru Rahel Anne Bailie of Intentional Design as part of a webinar series, sponsored by MindTouch. We talked about what it takes to be a good content strategist. We discussed what content strategy is (and what it isn’t), how a content life cycle can be used as a tool to help further refine a repeatable content creation, management, and delivery process, and what skills are needed if you want to become a content strategist. Unfortunately, we encountered a technical difficulty that prevented us from recording the event.

But, those interested in content strategy can still view the slide deck (below), check out Rahel’s writing on the subject of content strategy, including the Elements of Content Strategy.

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