Friday, August 19, 2011 10:00 AM – 11:00 AM PDT — Register today!
In an agile world, the need for speed is critical, especially in highly competitive markets. The web allows us to publish information quickly — in near real-time, from an increasing array of mobile devices — and to make changes to our content on demand. While streamlining content production processes and being able to react quickly to threats from the competition is a good thing, the lack of control — or more specifically, governance — is troublesome. Far too many content strategies lack any mention of governance, and that has to change.Join Scott Abel, The Content Wrangler, for a one-hour discussion with Kristina Halvorson, founder of Brain Traffic and author of “Content Strategy for the Web“. The two will discuss governance — what it is, what it isn’t, and why we need it — and explore how organizations can build adequate controls into their content strategy.
Twenty-five attendees will be randomly selected to receive a free copy of “Content Strategy for the Web”. Winners will be announced on the MindTouch blog shortly after the webinar is over.