You are what you tweet, so to speak. Check out the interesting and “tweetworthy” numbers visualized by the folks at FrugalDad in this fun and informative infographic that takes a look at some of the biggest and most influential Twitter users, tweets and hashtags of 2011. Source: http://frugaldad.com
eBooks are making a big dent in the publishing industry. There’s no doubt about that. They’re convenient, and can be downloaded on an increasing variety of mobile devices. In order to “strike while the iron is hot”, many organizations are rushing to get their existing content converted to eBook formats (there’s more than one). But doing so is oftentimes more complicated — and expensive — than many imagine. It’s easy to make costly mistakes — errors that can impact the usability (and sales) of digital publications. Data Conversion Laboratory (DCL) …
The publishing industry is reluctant to give out detailed sales figures on eBook sales, but David Roth-Ey from publisher HarperCollins said: “The electronic market is really booming. We are seeing 600% growth year on year in eBooks. That is in a frankly stagnant book selling market.” On Amazon since April 2011, 242 Kindle eBooks have been sold for every 100 hardcover books, SkyNews HD reports.
At the Adobe Technical Communication Enterprise Summit in Boston this past October, I was asked to comment on the future of technical communication, trends in the publishing industry, the importance of Adobe software tools for technical communicators, and related topics. In this short video montage, I discuss the move to eBooks and enhanced, interactive content. I also point out the biggest challenge (as I see it) facing Adobe as they seek to serve the changing needs of the technical communication industry — departmental silos. I suggest a “convergence” of Adobe …
I recently spoke with Joe Pulizzi (Content Marketing Institute), Eric Doster (iFixit.com) and Jennifer Beaupre (Acrolinx) about what I loosely refer to as the “trifecta of findability”, a mix of approaches (content marketing, socially-enabled content, and search-ready writing) designed to improve the chances of your content being findable by those who need it. During the first portion of this one-hour web presentation (registration required for replay), I talked with Joe Pulizzi about the discipline of content marketing and how it impacts findability. I followed that discussion up with an interview …
The field of technical communication is going through a period of significant change. Several of these changes are challenging traditional ideas about the role of technical communication — and technical communicators — something that makes the change-adverse in our industry nervous, to say the least. But, like it or not, change is taking place all around us. Organizations of all sizes are adopting new approaches to communicating with customers. Some are adopting structured information standards (think XML, DITA) and using component content management systems to help them dynamically deliver documentation …
If your customers can’t find it, they can’t buy it, use it, or recommend it to others. Seems like common sense, right. Then why is content so difficult to find when we need it? There are a variety of reasons, of course, some easier to overcome than others. In this one-hour web discussion, Friday, December 9, 2011, Scott Abel, The Content Wrangler, will explore the “trifecta of findability” — content marketing, socially-enabled content, and search-ready writing — with a panel of experts. The Wrangler will help you understand how each …
eBooks are a hot topic. And, there’s reason to be excited. First, there’s the overwhelming success of the Amazon Kindle and Apple iPad (and the tablet computing market it helped to spawn). But that’s not all. Sales of eBooks are skyrocketing. And, apps for reading eBooks on smart phones like the Apple iPhone and Android powered-devices are downloaded more often than many other types of apps, further fueling the excitement. Meanwhile, some school districts are getting rid of old school textbooks altogether, replacing them with eBooks and equipping students with …
Skyrocketing sales of Kindles, iPads, smartphones, and new eReader-based devices are driving record-breaking eBook sales. This infographic, brought to you by The Content Wrangler, explores the impact the digital publishing revolution is having on both book publishing revenues and the ways publishers operate. The information used to create this infographic is from “Uncovering Ebooks’ Real Impact”, a report based on data collected in the semi-annual Aptara Survey of Publishing Professionals. Representing more than 1,300 book publishers from the Consumer, Professional, Education, and Corporate markets, the report documents eBook trends, strategies, …
Back by popular demand, the masked one returns after 18 months of silence to shine a light on how much conditions have changed (or remained unchanged) in the localization/translation industry. His/her last opus focused on “dirty little secrets” of the localization industry. This time, he/she turns his/her gaze to some very basic problems — and challenges — that have haunted this industry for years. Many of the have been compounded by our long-term economic downturn. What’s different this time? In my last column (Dirty Little Secrets of the Translation and …
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