[Great Ideas Gone Wrong] Unlisted Video: Adobe Photoshop Evangelist Campaign Makes Finding “Hidden Gems” Challenging

January 31, 2012 Blog 1 Comment

Here at The Content Wrangler, we love social marketing techniques that engage users and create a desire for interaction with the brand. The Adobe Photoshop “hidden gems” campaign illustrates this point nicely. It’s brief, focused on learning from the customer by asking them what they think in a way that encourages their active participation, and its transparent — everyone will get to see all the entries and judge for themselves the value of the ideas submitted. Adobe offers recognition and real-world rewards for the winner. It’s a win-win for all Read the full article…

iBooks 2 and iBooks Author: One Week Later, What We’ve Learned — An Executive Round Table with McGraw-Hill, Digital Book World, and Aptara

January 23, 2012 Blog No Comments

Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. Join us Thursday, January 26 for a live round table discussion with McGraw-Hill – one of Apple’s education partners; Digital Book World – the publishing industry’s premier digital publishing forum; and Aptara – trusted digital solutions partner to the Read the full article…

[Infographic] The Big Mac Index

January 19, 2012 Blog 2 Comments

According to The Economist, “bugernomics” is “a lighthearted attempt to gauge how far currencies are from their fair value. It is based on the theory of purchasing-power parity (PPP), which argues that in the long run exchange rates should move to equalise the price of an identical basket of goods between two countries. Our basket consists of a single item, a McDonald’s Big Mac hamburger, produced in nearly 120 countries. The fair-value benchmark is the exchange rate that leaves burgers costing the same in America as elsewhere.” The folks at Read the full article…

[Infographic] Where The Outlets Are: The Best Airports And Airlines For Digitally-Savvy Business Travelers

January 12, 2012 Blog 1 Comment

Digitally-savvy business travelers need to work on the go. Tablets, smartphones, and laptops make it possible to keep the information flowing. But, without a good, fast connection to the net and an electrical outlet to charge power-hungry mobile device batteries, business travelers aren’t very productive. The folks at Online MBA News put this handy infographic together (using data from a variety of sources) to help business travelers find the airports and and airlines that are helping them stay connected. Via: Online MBA News

The Financial Services Insider: Who Needs A Web Content Management System When We Can Print The Web?

January 11, 2012 Blog, Featured 2 Comments

by The Financial Services Insider (a secret, for obvious reasons) Too many companies are still treating enterprise web content as an animal separate and apart from the rest of the enterprise’s content. It’s a wasteful mistake that leads to some crazy behavior. Let me explain. I work for a financial services provider which is supposed to file its web properties with an industry watchdog or face audits and possible fines. When I started with the company, the websites had never been filed, and the compliance department was reluctant to increase Read the full article…

[Infographic] How To Spot A Yelp User

January 5, 2012 Blog 1 Comment

Yelp, the popular review website where consumers share their views about restaurants, hotels, and other service providers, is extremely popular. Users of the site create millions of reviews each year, impacting the decisions of others who use the site as a guide to good experiences. But, who are Yelp users and how do you spot them? This infographic from the folks at FlowTown attempts to answer that question. Our question for you is “Do you use Yelp?” and if so, for what? Share your experiences in the comments section. We’d Read the full article…

[Webinar] Grammar Girl Takes Your Questions About Spelling, Punctuation, Word Choice And More

January 3, 2012 Blog, Featured 4 Comments

UPDATE: Due to a family emergency, Grammar Girl will not be appearing on January 13, 2012. This event will now take place January 27, same time, same bat channel. All registrants were sent an email invite alerting them of the change. Words matter. Selecting the wrong ones can impede communication. But, while word choice is critical, equally important are spelling, style, punctuation and grammar. Join me, Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules, Friday, January 13, 2012 for our first show of the new year. Read the full article…

Welcome To The Content Wrangler 2.0: What Do You Think?

January 2, 2012 Blog 10 Comments

It’s a new year and with it comes change. Here at TheContentWrangler.com we’ve introduced our biggest change yet. And, we hope you like it. Thanks to the folks at Marc Posch Design, we’ve got a new brand identity — complete with a new mascot, logo, fonts and more. It’s a work in progress, so keep your eyes peeled for additional changes and new products and services (including new smartphone and mobile device layouts). If you’re interested, take a peek at the logo design presentation and see how the new look-and-feel Read the full article…