Straight from the horse’s mouth? Sorry, we could’t resist. This video from the Word of Mouth Marketing Association (WOMMA), does a great job of demystifying word of mouth marketing. WOMMA is a non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing and promoting word of mouth as a solution to business challenges.
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
September 20, 2006
March 25, 2008