Berkeley in May 2012: Where Content Strategy and Content Marketing Meet

Content marketing. It’s a hot topic. It seems that everywhere you look, marketers are chatting up a storm about it. Content marketing this, content marketing strategy that. But, repeating the words over and over doesn’t make one a content marketing master. In this interview with Bill Flitter, CEO of, we chat about content marketing, content strategy, and the upcoming Content Marketing Strategies Conference.

TCW: Tell us a little about yourself and what you do for a living.

BF: Thanks, Scott. I’m Bill Flitter, CEO and Co-founder of helps marketers, publishers and small-to-medium-sized businesses easily distribute content to earned, owned and paid media audiences. We service over 150,000 customers and deliver over 1 billion of their stories daily.

TCW: As you know, I am a conference organizer and strong proponent for in-person events that provide ways for attendees to mix, mingle, network and learn. Tell us a little about your upcoming event, the Content Marketing Strategies Conference.

BF: The Content Marketing Strategies Conference was created by to address the market need for information and education about the growing field of content marketing. We created the event as a crash course to help marketers and other content professionals learn from the successes and failures of both companies and industry thought leaders.

The content is structured to walk attendees through the content marketing lifecycle step-by-step: Strategize, Create, Curate, Manage, Distribute and Analyze. At the end of the event, the attendees will be armed with confidence and information they need to start a content marketing program or enhance an existing one.

Every year, it brings together over 100 senior level marketing decision makers, content strategists, PR professionals, from SMBs to the Fortune 500. This year the event takes place May 8th – 9th in Berkeley, CA at the Claremont Hotel Club and Spa.

TCW: For those who aren’t clear why such an event is needed, let’s start by defining a few terms.What is content strategy?

BF: Content strategy is the planning, development, and management of informational content.

TCW: That’s pretty straightforward. So, what is content marketing?

BF: Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a targeted audience.

TCW: What is a content marketing strategy?

BF: Content Marketing Strategy is having a clear understanding of your customer and marketing goals and applying the right marketing tactics and measurement practices for your inventory of content. A content marketing strategizes assembles the content marketing life cycle: Strategize, Create, Curate, Manage, Distribute and Analyze, into a cohesive plan.

TCW: Since content marketing occurs in all part of an organization, it’s not limited to marketing professionals. Who should attend the event?

BF: The conference attracts a wide variety of titles from the marketing discipline. Aside from the obvious — content marketers and content strategists — you’re just as likely to meet vice presidents in charge of advertising, marketing, pubic relations and social media as you are chief officers in charge or marketing, information, business development, digital media and the like. Basically, it’s a conference for anyone who is — or should be involved — in the formation and implementation of content marketing strategy.

TCW: What does it cost to attend and where do we get tickets?

BF: The two day event costs $695 but if you use the code “contentwrangler” when you register you will save yourself $100.

TCW: Well, it looks like we are out of time. I look forward to participating in this year’s event. I’ll see you in Berkeley.

BF: Thanks, Scott. I hope to see you — and the other “wranglers” at the show.

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