Yuvi Zalkow is a self-described “writer, storyteller, novelist, shame-ridden schmo, and maker of online presentations about [his] failures (and occasional successes) as a writer”. This video is one such presentation. In it, Zalkow discusses an idea from Malcolm Gladwell, author of the book “Outliers” (a book that Zalkow admits he has never read), about success. Gladwell says that in order to master your art, you have to spend 10,000 hours practicing it. I’m not sure 10,000 hours is the definitive number, but there is, generally speaking, something to be said for practicing your craft on a daily basis. How many hours have you spent writing? And, does it matter?
About The Author
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
December 27, 2015
January 20, 2016
September 2, 2013