Social media communities, rating and review sites, wikis, blogs, eBook creation software, and other free or inexpensive web content production tools have enabled anyone with a desire (and a web browser and a decent connection to Internet) to become a publisher. But, in a world in which everyone is a publisher, how do we know what content is authoritative? How do we know what’s accurate and what’s not?

Our friends at Common Craft take a stab at answering these questions in their latest video on website evaluation. The three-minute “video explanation” examines the need for users of the web to think like editors in order to ensure the content they rely on is accurate.