It’s a book. It’s an eBook. It’s a website. It’s a deck of terminology cards. In fact, it’s all of these things and an introductory lexicon for our discipline. What is this amazing creation? It’s The Language of Content Strategy, the latest project from The Content Wrangler.The Language of Content Strategy (February 2014, XML Press) is the gateway to a language that describes the world of content strategy. Co-produced by Scott Abel (The Content Wrangler) and Rahel Anne Bailie (Intentional Design), and with over fifty contributors, all known for their depth of knowledge, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies within the broad area of content strategy.
There is a recognition that content strategy is about the care and delivery of content at all points in its lifecycle, from its planning and creation right through to its sunsetting, and all stages in between. This book also recognizes that content gets delivered in many markets, in many languages, and to many devices.
A common vocabulary is an important aspect of the maturation of a discipline. A lexicon helps professionals across all industries, from clients and colleagues who need common terminology to have effective conversations to internal stakeholders who have diverse technical backgrounds. (What do you mean by transclusion?)A lexicon helps hiring managers explain what they’re looking for in a job candidate and recruiters find the candidates most suited for particular projects. (Here’s what my client expects from a content strategist.) It helps students who are discovering the discipline and helps instructors who need to convey concepts that will be understood in the marketplace. (What your employer will expect in a message architecture.)
We expect this vocabulary to grow, progress, and change as time goes on, the discipline develops, and industry demands more from content strategy. This foundational work allows practitioners to conduct meaningful conversations, engage in healthy debates, and build on existing concepts and ideas. This is an opportunity to expand our vocabulary, our opportunities, and our worlds.
This book, and its companion website and terminology card deck, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breath of the profession.
Check it out and buy a copy (or three) today!