Month: June 2016

Animated Infographics: How Do They Work and What Makes Them Effective?

Many corporate communicators use infographics to provide audiences with an easy-to-understand graphic representation of otherwise complicated data. When thoughtfully designed, infographics improve comprehension. But many infographics fail to help us understand how things actually work.  This article explores the world of animated infographics, showcases several exceptional examples, and provides tips for creating your own.  Animated Infographics: A Few Examples   How to Build a Human Eleanor’s Lutz  is a content creator who takes animated infographics to impressive heights. A designer and PhD student at the University of Washington, she runs the site Tabletop Whale, which contains numerous GIF-infographics (gifographics) on science-based topics. How to...

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Technical Writers With DITA Experience Needed at Dolby, San Francisco and Nürnberg

Looking for new technical writing gig?  Dolby has two openings in San Francisco—and another in Nürnberg—for senior technical writers (writing in English) with experience creating DITA XML content. What’s it like working at Dolby? Well, I’m the manager. That might be the bad news. I’m busy and I can’t stand micromanaging, so what you get from me are high level goals and an expectation that YOU will chase your projects, not me. Everyone else around here is really nice and supportive, but there’s a pretty high expectation that if you’re working at Dolby, you know what you’re doing, and what...

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Disruptive Innovation Changes How Brands Do Business

Disruptive innovation requires a new way of thinking. It requires the courage to do things differently, to break molds, to move in directions nobody has considered before. That’s how we create real progress, not just improvement. But what, exactly, do we mean by disruptive innovation? The term was defined by the American scholar, educator, author and Harvard Business School professor Clayton M. Christensen in 1995 as: “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.” Other definitions include significant societal...

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Translation versus Localization: What’s the Difference?

To compete in today’s global economy, organizations must adapt website and digital media content to resonate with international audiences. And yet, many companies, big and small, do not understand the important differences between translation and localization. In this article, Dr. Nitish Singh tackles translation versus localization and explains why the two complementary processes are important, but in different ways. Translation versus Localization: What’s the Difference? The terms localization and translation are often used interchangeably. And yet, while the terms and processes share similarities and purpose, the outcome is quite different. To understand the differences, let’s start with some simple...

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Content-Driven Customer Experiences: The 7th Era of Marketing

It’s difficult to recognize shifting trends and movements when we’re in the middle of them. Imagine a writer in the 1500s saying, “This is the Renaissance! I must create and compete in an era of cultural transformation!” Today that writer would probably turn to Twitter for such a declaration. Although not as earth-changing as the Renaissance, a new movement in marketing has begun. That’s the argument that Robert Rose and Carla Johnson present in Experiences: The Seventh Era of Marketing. Rose and Johnson identify this new movement and offer instruction and encouragement for marketers, content creators, and strategists as...

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