Transwhat? That’s what most humans—and nearly all spellcheck programs—ask when they encounter the word, transcreation. In this post, an excerpt from the book Global Content Strategy: A Primer by Val Swisher, we explore the concept of transcreation and why adapting translated content for effectiveness is a necessary part of a successful global content strategy. Transcreation: Adapting Translated Content For Effectiveness These days, every employee produces content. In addition to the usual suspects–marketing communication writers, technical writers, course developers–software engineers write user guides, technical support engineers write frequently asked questions, and (shall we dare?) VPs of marketing write blog posts....Read More
Month: August 2016
The Complete Guide to LSI Keywords Think you know pretty much everything about on-page search engine optimization (SEO) techniques? There are many resources available to teach you how to improve your on-page optimization, but most of them tend to miss an important and lesser-known concept called Latent Semantic Indexing (LSI). If you haven’t heard of LSI keywords—or don’t know much about them—The Complete Guide to LSI Keywords will help you improve your knowledge. Before you know, LSI keywords will be an integral part of your SEO strategy. A short note before we dive in. This article won’t discuss topics like off-page SEO, link building...Read More
In 2015, 77% of B2C Marketers and 76% of B2B marketers said they wanted to increase their content marketing efforts in 2016. With less than five months remaining in 2016, it seems they lived up to their promise—with content marketing more attractive than ever. This article discusses some of the best content marketing strategies designed to improve return on investment (ROI). Best Content Marketing Strategies: The Company Blog Blog posts remain one of the most useful types of content for solid ROI and are most likely the first thing that comes to mind when one thinks of content marketing. Maintaining a business...Read More
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